EuroShop 2020 marked a significant milestone for TRYME, our first chance to present our pioneering solution to a broad, eager audience. Our Virtual Try-On technology had been in development for almost a year, and the time had finally come to introduce it to the world.
Word of TRYME’s innovative solution quickly spread like wildfire. Attendees, social media influencers, and industry leaders were excited to try it out, sharing posts and videos showcasing the Virtual Try-On experience.
By the conclusion of EuroShop 2022, TRYME had not only captured the attention of the eyewear industry but had also etched its name as a trailblazer in augmented reality and retail technology. Our Virtual Try-On display set a new standard, making eyeglass shopping accessible and enjoyable for consumers worldwide.
As we reflected on the event, we recognized that EuroShop 2022 was just the beginning of an incredible journey. The tremendous success had opened doors to collaborations, partnerships, and a future where TRYME’s Virtual Try-On would redefine the eyewear shopping experience.
TRYME at Euroshop 2020
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Top 150 magazine. Powered by TRYME Lookbook
We are no longer stimulated by old-fashioned images of glasses. And 40% of young people between 19 and 29 years old no longer use Google but Instagram and TikTok to discover locations, restaurants, and shops. An experience: that’s what today’s customer demands. And preferably one they can activate when they have the time and desire. If you can capture these qualities in one tool, as an optician, you have gold in your hands… literally!
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Lookbook is the new FIRST MOVER solution for opticians, disrupting the optical industry. The pre-sale plugin Allows opticians to show their eyewear collections online, to increase the footfall and sales for their physical store.
