Powered by TRYME; iziLookbook Presale Plug-in: From Virtual Experience to Increased Profit

What do Sven Krijgsman (lookizi), Floris Diemel (TRYME), and Brian Kragt (Bobo’s Eyewear) have in common? Their desire to take eyeglass fitting to a higher and more profitable level! The number of non-billable hours on the shop floor during the eyeglass fitting process is enormous. And furthermore: those old-fashioned pictures just won't cut it anymore. It's time for a change! The iziLookbook presale plug-in is a reality. Why is it indispensable for you as an optician? It is luxurious in appearance and use, strong in sales, effective against non-billable hours, exceptionally affordable, and integrable with all opticians in Europe. Yes, even for non-lookizi customers! The gentlemen explain.

A fitting experience available everywhere and for everyone

Floris: “Think of iziLookbook as a website plugin that allows you to try on hyper-realistic 3D frames anytime, anywhere, reserve them, and book additional service and consultation time. The sales process starts immediately after integration, something we call ‘presale’.” He adds that experience is central: “It’s an eyeglass experience you activate with your smartphone, tablet, or iPad. Ideal in a world where we are always busy.”

And the users? According to Sven, they are very diverse. “That girl who prefers not to go to the store with her parents, the grandpa who has difficulty walking, busy dual-income couples, overworked workaholics, or just when you’re waiting for the tram: these are all people who get excited about this tool.” He also mentions that it contributes to reducing the dreaded non-billable hours. “iziLookbook converts hundreds of these hours into profitable activities. Calculate your gains!”

“High-end in use, strong in sales, effective against non-billable hours, and integrable with all European opticians.”

It saves time and money immediately

“Unlike other VTO (Virtual Try-On) providers, the iziLookbook plug-in is very affordable and user-friendly. With the ready-to-use formula, you can start the sales process immediately after integration. This is convenient because no one likes to spend a long time on a preliminary process,” says the lookizi founder. Floris adds that this tool also saves time: “People experience their favorite glasses hyper-realistically, while the optician focuses on the sales process with other customers in the store. So, it’s optimal time savings with much higher purchase intent!”

Efficient online reservation system & appointment scheduling

The virtual try-on user can directly reserve their favorite frame, along with any additional services. This reservation goes to the optician’s mailbox, after which they contact the user for the further sales process in the store.

“Even better: the optician can prepare the glasses and schedule the reservation at a time when the store is less busy, such as outside of weekends. This optimizes the capacity on the shop floor, allowing more customers to be served with the same capacity,” says Sven.

“Speaking of better, we also offer an Instagram filter! For this, we have partnered with Brian Kragt of Bobo’s Eyewear. So, even Instagram users can easily try on frames and share them. Great for your visibility and the number of visitors to your iziLookbook.”

"Spoiler alert: it's still affordable..."

Collaboration with Serengeti (+ campaign!)
Serengeti is iconic in the field of sunglasses, offering maximum eye protection and the best visual performance. It’s no surprise that Sven and Brian, CEO of Bobo’s Eyewear, are collaborating.

“We are proud to kick off with the exclusive Instagram filter,” emphasizes Brian. “And it’s good to know: all opticians offering Serengeti can give a personalized Serengeti Cleaning Spray with every purchase. Through this promotion, we engage the consumer more personally in caring for their Serengeti glasses, which also contributes to the connection between the customer and the optician. And that fits nicely with iziLookbook,” says Kragt.

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