Jim de Vos – Marketing manager
Could you give a brief description of your organisation?
I’m Jim de Vos, marketing and brand manager at Schmidt Optiek.
Schmidt Optiek is a luxury optician with 4 locations consisting of 2 in Amsterdam, 1 in Utrecht and 1 in Leidschendam, in The Mall of The Netherlands. We sell luxury and exclusive eyewear brands. We stand for the best eye care in the Netherlands.
Could you tell a bit more about your occupation within the team. The size of your team and what you do?
Our team consists primarily of retail employees, opticians and optometrists. In total we have an organisation of 50 employees including sales staff. At the head office we are with 7 people.
I myself am responsible for everything Schmidt Optiek goes public with. Think about Advertising, PR and Marketing. We mainly use social media and our website as content platforms. we work a lot with influencers and celebrities to create engagement around our brand and collections.
How did you hear about TRYME for the first time?
Thanks to a campaign by TRYME, I became interested in the company. The technology similar to snapchat, for example, is increasingly being used by companies. TRYME has specified this technology for the Eyewear industry, with the possibility of integration on your own website or social media account.
I have also seen similar solutions from our competitors. However, I found competitors’ solution to look a bit outdated and not easy in use. So TRYME, for us, was a revelation.
“This technology is increasingly being used by companies”
What challenges within your business and industry brought you to search for a virtual try on solution?
First of all, we think it’s tremendously cool. Secondly, the challenge for us was mainly online, to create extra traffic and traction in online sales of our eyewear in addition to our well-run physical stores.
TRYME is a tremendously good addition to our bestseller eyewear. And above all the virtual try on creates an extra step for consumers to buy glasses directly online. We are currently seeing this reflected in our operating results.
What were your main business goals when implementing a virtual try on solution?
Besides the before-mentioned extra traffic, we find customer experience extremely important, the experience around the Schmidt Optiek brand. In addition to more online sales, we wanted to increase the customer experience by adding a virtual try on, offering the consumer more than just pictures on the website of valuable glasses. You can now actually try on the glasses physically.
What industry trends led you to seek this particular solution?
I think it fits Schmidt Optiek. We are a luxury optician and we already offer many extras in the field of glasses and eye care, the try on experience fits perfectly here.
“Through this solution we can generate more traffic to our stores”
Which criteria were important for you in the search of a virtual try on solution?
That we can also show our own custom eyewear and collections. This is perfectly arranged for us at TRYME. All types of eyewear are converted in 3D very realistically and it is tremendously easy in use with TRYME.
Why did you choose TRYME as your virtual try on solution?
We thought TRYME looked a lot more realistic than the competition. And TRYME is a lot more affordable. In addition, the implementation and communication is very fast and smooth.
In the past we also explored other Virtual try on solutions, but TRYME turned out to be the ideal party for us to work with.
All in all, TRYME helped me well with the integration on Lightspeed. TRYME’s software is tremendously easy to use.
“TRYME is by far the most realistic virtual try on in the market”
What is the most characteristic thing about the TRYME solution which made you choose it?
How it works, usability. By far the most realistic VTO in the market. Other companies with similar technologies have blurry glasses or bad tracking of the eyewear on the face. Then there are other competitors that do not have a live solution -> You have to scan your entire head first and after 1 minute you can swipe your head around with glasses on it. In our opinion not consumer friendly.
What did you think about the support from our team during the integration and now you are live?
The tool is very user-friendly, but in addition the contact with the team is fast and friendly. Our requests are taken up immediately, whether it’s a new collection of glasses to be digitized or a custom implementation, the team of TRYME is ready for us immediately. In short, we are satisfied.
Are you able to sum up advantages now you have the virtual try on solution live?
The virtual try on is widely used on our website and social page. Based on what we hear, our customers enjoy using the tool immensely and indicate to us that they tried on the glasses online before purchasing them in the store. TRYME’s Virtual Try On gives our customers the confidence they need to make the purchase. They are enthusiastic about the technology and even share their own try on videos on Instagram.
We also see in the company figures that the VTO is used a lot and that this has contributed to more product page visits compared to the figures before. We see that people are trying on average 3 to 5 glasses.
In short; more virtual try-ons results in a higher probability of product orders.
“TRYME’s virtual try on gives our customers the confidence they need to make the purchase”
Would you advise TRYME to your peers?
Ideally, we would like to remain the only one in the market that offers this great solution. But as can be read from my answers above, TRYME provides a contribution in sales and the customer experience. The tool is also easy and fast in use. I see this technology as the standard for opticians and e-commerce companies. In short, I will definitely recommend it to colleagues.